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Countdown Sticker: create buzz for upcoming and current events through a visual scrolling timer.

Voting Sticker: increase audience participation by giving users the chance to vote in polls, take quizzes or collect audience feedback.

Gift Code Sticker: drive conversions and increase loyalty with special offers and incentives for new buyers and re-ignite your existing customers.

Brands can incorporate Display Cards to spotlight important messages, share offers, and drive traffic to their website visually.

Display Card: boost clicks with visual elements that capture your brand identity.

This feature has been rolled out globally for In-Feed Ads, so let’s take a look at some of the new visual elements that you can start incorporating into your TikTok promotions.

Premium Add-Ons: this option allows you to reach upper-funnel goals including driving brand awareness and building engaged communities.

Standard Add-Ons: using this option gives your brand or business the opportunity to reach lower-funnel marketing goals like increasing clicks and conversions.You can access Interactive Add-Ons in one of two ways: Standard or Premium add-ons. So, how do Interactive Add-Ons work? TikTok says they’re designed to capture the “undivided attention of your audience in a full-screen, sound-on environment to boost brand engagement and encourage interaction.” Interactive Add-Ons for promotions are basically pop-ups, stickers, and other visual elements that help entice viewers to engage and interact with your promotions. TikTok expands its ad offerings by launching Interactive Add-Onsīig news from the world of TikTok ads! They’ve launched Interactive Add-Ons that are designed to drive engagement from users and get them interacting with your ads. That's right! No more mobile notifications or jumping onto your accounts after-hours to post Reels.